Facebook ads is one of the most power full marketing tools out there. With 2.85 billion users, Facebook can help you get your brand in front of a huge audience. However, Facebook ads has a learning curve and it may seem overwhelming at first. This blog will talk about the top 10 benefits of running a facebook ads, and why you should include Facebook in your marketing mix.
Here are ten ways Facebook can help you with marketing at every level of the sales funnel.to
1. Reach a Wide Audience
Without a doubt, Facebook provides advertisers with one of the largest user bases.
According to Statista, Facebook had more than 2.85 billion users globally as of Dec 2022.
That is greater than any other social media platform and possibly only second to Google’s search users.
2. Alignment With Both B2B & B2C Businesses
Have you heard that Facebook advertising is only for businesses that sell to consumers?
Prepare to be astonished at how successful B2B marketing may be done on Facebook.
Business executives spend 74% more time on Facebook than the general public.
Because the B2B field is competitive, B2B marketers must be proactive when employing Facebook.
However, there is clearly room for success with the correct targeting, ad structure, messaging, and off-Facebook user experience on your site.
Facebook remarketing is the last thing B2B marketers should think about.
We frequently forget that someone who is a B2B target is still one when they leave the office or are online in snackable periods in between business engagements.
They are the same individual. Remarketing to them on Facebook is a surefire technique to stay in their thoughts.
Facebook offers the following targeted groups that are well suited to B2B demands for attracting new users:
- Employer Name
- Job Title
- Employment Industry
- Employer Company Size
- Employer Company Size
- Business Travelers
Another worthwhile B2B strategy is to create lookalike audiences based on a current email list, website traffic, or customer base.
While this is not exclusive to Facebook and other platforms now provide it, advertisers have seen it perform effectively on the platform.
Aduria Media’s Facebook advertising strategy began with this phase, which resulted in a 4x return on ad expenditure.
3. Full-Funnel Targeting with Multiple Engagement Methods
Facebook may be the only digital network that successfully caters to users at all point of their engagement journey.
The ad types, targeting possibilities, and measurement tools of Facebook complement any marketing approach.
It is effective whether a user is in the traditional upper funnel phases, simply browsing and just beginning their research, or in a transactional mindset.
Facebook may be the only digital network that successfully caters to users at all point of their engagement journey.
Facebook’s sponsored stories, video advertisements, and carousel ads are excellent ways to stimulate someone’s attention without being too direct.
Facebook may be the only digital network that successfully caters to users at all point of their engagement journey.
If the users are not in the correct frame of mind to examine your message, they will ignore it and go on.
But if they are, this is your opportunity to surprise and amaze them with something extremely visual, memorable, and demonstrates how your service or product can be used to offer value.
The purpose is not to demonstrate several advantages.
The goal is to show something that will excite a user and drive them to do more research when the timing is right for them.
If you want to reach consumers in the middle of the funnel (i.e., in the consideration phase), Facebook has six distinct methods for you.
It is worth noting that they enable not only engaging users on Facebook, but also driving off-Facebook behaviours such as users interacting with material on your site.
If getting consumers to actively evaluate your business is your primary goal, Facebook can be a dependable source of highly qualified traffic (or, if your business relies on app usage, to drive app installs).
Conversion campaign choices will assist transactional marketers.
Use the custom buttons provided by Facebook to enhance your adverts.
Facebook has a variety of customised buttons to add into advertising with a specific call to action to assist adapt your ad to your specific target, depending on your industry and objectives (e.g., book a hotel room, make a purchase).
4. Laser-Targeted Audience
While some programmatic networks have comparable audience targeting options, Facebook’s audience reach is more visible.
Your company has a great level of control and transparency over the audiences it targets thanks to self-selecting audience targeting.
While other platforms will automatically optimise your placements, segmenting your Facebook campaign based on these known target groups positions you to derive insights.
A campaign may perform well in either circumstance.
However, on Facebook, you will be able to observe which segments performed the best, allowing you to build hypotheses and continue testing and improving techniques.
Facebook’s targeting options extend far beyond demographics.
Demographics alone are becoming a poor predictor of someone’s lifestyle or purchasing needs.
For example, not all millennials have large amounts of student debt or live in a way that would be associated with having little spare income.
Facebook’s targeting features enable targeting based on a variety of lifestyle traits such as interests, life events, behaviours, or hobbies.
This enables for not only more precise targeting, but also for better alignment of digital strategy with offline methods, ensuring that the same behavioural parameters are applied across your whole marketing channel mix.
Few solutions will allow you to target your competitors’ audiences.
You cannot target followers of other brands on Facebook.
You can, however, continue to target people who have demonstrated an interest in specific brands.
That is based on self-reported data and may be out of date depending on when a user last updated their preferences.
Still, when done at scale, this can be a successful method for attracting well-qualified users.
By developing a custom audience of consumers interested in 20+ well-known companies, one may easily reach thousands of users without having to pay fees for these audience profiles, which may be required on other channels.
5. Drive Traffic Directly to Your Site
As previously mentioned, several of Facebook’s ad alternatives allow you to drive referral traffic to your company’s website.
True, most users open Facebook with the intention of remaining and browsing its material.
However, if your ad is captivating and your targeting is very relevant, the visitor will be enticed to leave Facebook and visit your website.
6. Keep Your Existing Audience Engaged
One significant advantage of Facebook advertising is that it fosters and assists in the growth of your Facebook followers and fans.
While boosting referral site traffic, site interaction, and conversions is crucial, it is equally critical to engage with and keep your Facebook following on a daily basis.
Consider your Facebook presence to be your company’s second website – another digital extension of your company.
As with your website and any offline presence, some users will naturally lose interest in communicating with you over time.
They need to be reminded of, and given fresh reasons, to keep you in mind.
And users who depart permanently must be replaced with new ones.
Whatever your primary goal, Facebook advertising always has the important secondary benefit of increasing your following base and providing your existing fans something new to think about.
If budget allows, one can periodically run campaigns targeting exclusively for existing followers.
Being a follower does not guarantee that you will receive all updates.
A sponsored campaign aimed at followers does not guarantee that all followers will be reached.
However, it will allow users to get much closer, motivating them to check your profile more frequently.
7. Highly Customizable Ads & Audiences
We have stated the large number of Facebook users that you may reach, but it gets even better: while building Facebook PPC advertisements, you can establish specific audiences for each Facebook advertising campaign you create, exactly as in Google Ads.
These targeting choices are very configurable, allowing you to reach custom audiences depending on their age, geography, hobbies, interests, and so on, making it even easier to reach your potential buyers.
Facebook Ads features provide a great deal of flexibility in terms of the various types of ads that may be created.
Because Facebook advertisements are also featured on Instagram and Facebook’s display network, you have many more options and freedom in developing advertising that suit your company.
Facebook Ads’ customizability makes it easier to test out alternative ad styles and placements.
This allows you to determine the most effective combinations that are appealing to your target audience.
You can, for example, test between video and still images or determine whether other locations, such as Facebook’s newsfeed or Instagram Stories, are more likely to convert your target audience.
8. It's Budget Friendly
When compared to more traditional advertising methods, advertising on Facebook is far less expensive. Imagine spending thousands of dollars on advertising on the radio, billboards, newsletters, or even television in the hopes of reaching any potential clients.
The problem is that you have no control over who sees your ad and whether they are potential consumers or not (not to mention that you can’t measure the success of your campaigns).
With Facebook, on the other hand, you can run a campaign with a $10 expenditure and reach 1,000 people the same day. The finest thing, once again, is that you can target a certain audience.
So, even if you run a tiny business, Facebook ad campaigns allow you to reach out to potential clients right away without breaking the bank.
9. Easy To Track And Measure
The fundamental question for any marketer is: how much value do I get for my money? One of the most significant benefits of advertising on Facebook and its network is the ease with which outcomes can be tracked and measured.
Installing the Facebook pixel on your website allows you to track the performance of your Facebook Ads.
When a person enters your website, the Pixel is activated. After you’ve installed your Pixel, you may construct custom events to track whether your website visitors execute key activities for your business, such as placing orders or visiting a specific landing page.
It is also feasible to identify users who browse your product pages but do not make a purchase and use this information to retarget specific advertising to this set of people.
In general, you track your website visitors and their actions on your site (conversion events).
When it comes to analysing the efficacy of your ad campaigns, it all boils down to your marketing goals and the indicators you want to track.
If you’re launching a brand awareness campaign, the metrics you’re generally interested in are the number of people who saw your ad and the number of times it was aired, which are known as reach and impressions.
When your goal is to attract as much online traffic as possible to your site, metrics like as cost-per-click (CPC) and click-through-rate (CTR) should be prioritised (CTR). These indicators indicate how well your adverts are resonating with the target audience.
10. Retarget Your Most Potential Customers
In addition to the other advantages of Facebook advertising, Facebook retargeting is a very effective technique to increase conversions. It’s a well-known reality that the majority of your buyers will not convert on their first visit.
Facebook Ads Manager makes it incredibly simple to retarget website visits and business page followers, and it even allows you to create lookalike audiences based on demographics.
The pixel must be installed before you can begin remarketing these users on Facebook.
Conclusion
Facebook advertising is a great way to reach a larger audience, even if your business doesn’t have a huge marketing budget.
We hope you found this blog post helpful in exploring Facebook advertising for your business.
If you have any questions about the process or have any concerns about the topic, please do not hesitate to contact us at contact@aduria.in.
